Market-entry, establishment of a company (selected
projects)
Strategy development
- Supporting a midsized Swabian engineering
company developing its China strategy and deciding whether and
how the Chinese market should be entered and which location for
production and service should be chosen in order to ensure a
future- and client-oriented focus. In doing so, we especially
respected the new entrepreneurial chances resulting from China’s
revised taxation and corporate law.
- Concept and strategy definition for a proper
market access in China on behalf of a renowned component supplier
of petrochemical raw materials and end products for automotive
and furniture industries. A strategy workshop for the preferred
market entry was followed by market research and the development
of a marketing concept as well as by the search for a sales-oriented
chief-representative on site.
- Strategy workshop on the organizational setup and the possibilities
for local and global sourcing activities in China.
- Second Opinion
on the optimized company strategy and the organizational setup,
under special consideration of strategic, finance, legal
and taxation issues. The mechanical and chemical based European
company had already several investments in China.
- Preparation
and follow-up of the M&A transaction of take-over
of a local competitor in the electronic sector, including strategy
finding, target screening and execution of a commercial pre-due
diligence.
Establishment of a company
- Supporting a renowned mid-sized company
producing electrical appliances and power tools. Developing an
exit strategy for an existing joint venture company in trouble
and establishing a new 100% entity with focus on production,
global sourcing and service, marketing and sales. Besides necessary
analyses such as market and competition investigations, SWOT-,
benchmark-, location-, feasibility- and due diligence analyses,
we worked out plans for strategic re-orientation and a business
plan for the next 5 years in close co-operation with the client.
Furthermore, we developed detailed concepts for controlling,
human resources, sales and after sales service. We further supported
contract negotiations for establishing the new company in Shanghai
as well as fixing favored conditions of the lease contract.
- Coaching of a mid-sized Austrian automotive
sub-supplier in establishing a new subsidiary in China. The special
focus was an in-depth location analysis and support in all relevant
aspects of the founding of the company including the required
contracts, production planning, construction issues, environmental
approval report and required operational safety instructions.
Further, we supported the structuring of all relevant issues
for a successful operation of the new entity.
- Every year CMN executes several company establishments as turnkey
project as well as on a selective project support basis.
Personal
- Search of
a General Manager, Deputy
General Manager and of team
leaders for a venture with
over 800 employees in Northern
China.
- CMN supported
a mid-sized machinery building
company in the search for
an expatriate general manager
and a Chinese sales manager
as well as the creation of
a performance-oriented
bonus system.
- Conception of a tailored personnel
development plan with special consideration of training and retention
measures for high performers (incl. definition of training contents,
selection of training providers, consideration of China-specific
teaching methods etc.)
- Search and coaching of a sales-oriented chief-representative
for a German mid-sized company.
- Extensive management assessment covering 110 executive managers
of the targeted joint venture partner, an automotive supplier
in South China.
- Search and development of the whole management
staff of a new industrial company in north China, inclusive
the consulting on
the design of the employee and employment handbooks as well
as on the labor contracts and the trainings handbook.
Market Research, marketing and sales
- Execution of a profound
market research as basis for the formulation of a market entry
strategy as well as for the definition of
a suitable marketing and sales concept for an European
industrial company.
- Product program, pricing analyses and competitive
benchmarking for a German company, producing machinery and
technical equipment.
Controlling and reporting-concept
- Establishment of an effective controlling- and reporting system respecting China-specific criteria as well as specific requirements of the German headquarters.
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