Market-entry, establishment of a company (selected
projects)
Strategy development
- Supporting a midsized Swabian engineering company developing its China strategy and deciding whether and how the Chinese market should be entered and which location for production and service should be chosen in order to ensure a future- and client-oriented focus. In doing so, we especially respected the new entrepreneurial chances resulting from China's revised taxation and corporate law.
- Concept and strategy definition for a successful market access in China on behalf of a renowned component supplier of petrochemical raw materials and end products for automotive and furniture industries. A strategy workshop for the preferred market entry was followed by market research and the development of a marketing concept as well as by the search for a sales-oriented chief-representative on site.
- Strategy workshop on the organizational setup and on the possibilities for local and global sourcing activities in China.
- Second opinion on the optimized company strategy and the organizational setup, under special consideration of strategic, finance, legal and taxation issues. The mechanical and chemical based European company had already several investments in China.
- Preparation and follow-up of the M&A transaction of take-over of a local competitor in the electronic sector, including strategy finding, target screening and execution of a commercial pre-due diligence analysis.
- M&A Project with Strategy Workshop covering the evaluation of the options for market entry in the field of machinery and equipment industry, including Target Screening, Commercial Pre-Due Diligence and Management Audit of a competitor.
Establishment of a company
- Supporting a renowned mid-sized company producing electrical appliances and power tools. Developing an exit strategy for an existing joint venture company in trouble and establishing a new 100% entity with focus on production, global sourcing and service, as well as on marketing and sales. Besides necessary analyses such as market and competition investigations, SWOT-, benchmark-, location-, feasibility- and due diligence analyses, we worked out plans for strategic re-orientation and a business plan for the next 5 years in close co-operation with the client. Furthermore, we developed detailed concepts for controlling, human resources, sales and after sales service. We further supported contract negotiations for establishing the new company in Shanghai as well as fixing favored conditions of the respective lease contract.
- Coaching of a mid-sized Austrian automotive sub-supplier in establishing a new subsidiary in China. The special focus was on an in-depth location analysis and on the support in all relevant aspects of founding of the company including the required contracts, production planning, construction issues, environmental approval report and operational safety instructions. Furthermore, we supported the structuring of all relevant issues for a successful operation of the new entity.
- Strategy Workshop and Evaluation Concept for the complete transfer of a production line in the glass processing industry.
- Evaluation and establishment of a "Claim Handling" Organization for a major insurance group.
- Every year CMN executes several company establishments as turnkey project as well as on a selective project support basis.
HR Management
- Search of a General Manager, Deputy General Manager and of team leaders for a venture with over 800 employees in Northern China.
- CMN supported a mid-sized machinery building company in the search for an expatriate general manager and a Chinese sales manager as well as the creation of a performance-oriented bonus system.
- Conception of a tailored personnel development plan with special consideration of training and retention measures for high performers (incl. definition of training contents, selection of training providers, consideration of China-specific teaching methods etc.)
- Search and coaching of a sales-oriented chief-representative for a German mid-sized company.
- Extensive management assessment covering 110 executive managers of the targeted joint venture partner, an automotive supplier in South China and development of respective personnel development plans.
- Search and development of the whole management staff of a new industrial company in north China, inclusive the consulting on the design of the employee and employment handbooks as well as on the labor contracts and the trainings handbook.
- Coaching of the project manager, responsible for the transfer of an automotive related production line from Europe to China.
Market Research, Marketing and Sales
- Execution of a market research as basis for the formulation of a market entry strategy as well as for the definition of a suitable marketing and sales concept for an European industrial company.
- Product program- and pricing analyses as well as competitive benchmarking for a German company, producing machinery and technical equipment.
- Benchmarking within the competitive environment of a key supplier to commercial vehicle OEMs in connection with the planned establishment of a respective engineering- and service company.
Controlling and reporting-concept
- Establishment of an effective controlling- and reporting system respecting China-specific criteria as well as respective requirements of the German headquarters.
Construction and Construction Project Management (Special Key Knowledges on Turn Key Basis)
- Definition of an extensive material- and quality specification of a new production site on basis of the optimized production layouts and architectonic basic design.
- Coordination and engagement of a suitable Design Institute for the preparation of blue prints fitting to the production relevant specifications of the customer as well as of the respective authorities.
- Detailed budget calculation with specifications concerning materials, qualities, cost per item and resulting total cost as basis for an efficient and reliable project implementation. CMN has very experienced project managers and a huge updated data basis for construction and process equipment information, which has been build up within the previous 10 years.
- Definition of a detailed Milestone Plan, including single measurements and respective timelines as well as the definition of responsibilities for material selection and decision procedures within the project organization.
- Preparation and execution of the Bidding Process for the selection of the most suitable construction company, including the commercial negotiations of the respective construction contracts in cooperation with an experienced law office.
- Construction Project Management, including specialized reporting and controlling procedures in order to safeguard that the construction will be completed with the preliminary budgets, timeline and quality specifications. CMN follows international practice, under special consideration of china specific circumstances.
 
 
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